April, 16
08:45-09.30 Registration
09:30-09:40 Fatoş Karahasan - Capital, Tempo ve Cnn.com.tr,
Columnist; Bilgi University, Faculty Member
09:40-09:50 Fulya Durmuş – Board Chair of TUAD,
GfK Consumer Experiences General Manager
10:00-10:20 Yavuz Sütlüoğlu - Çaytaş, Deputy Chairman of
The Board of Directors
10:20-10:40 Becoming a Global Brand with Dynamic Modeling
from Manufacturing to Retail
Vahap Küçük - TAMPF, Board Chair /
LCWaikiki, Board Chair
10:40-11:00 Recent Trends In Data Privacy Regulations
Kim Smouter - Esomar, Government Affairs Manager
11:00-11:15 Young People's Expectations from Future
11:15-11:40 Tea Break with Çaykur
11:40-12:25 NIELSEN: The Future of E-commerce and
Digital Shopping
Didem Şekerel Erdoğan - Nielsen, Sales
Effectiveness & Consumer Insights
Research Director
Maciej Przybysz - Nielsen VP, Shopper &
Loyalty Leader Europe
Nihan Şahan Eren - Unilever , Shopper &
Media Research Manager of Turkey, Russia,
Middle East, East Africa and Middle, Central
Asia and Caucasus
12:30-12:40 2014 Baykush Awards Presentations
Expert Baykush Golden Awards: Era Reserach
Expert Baykush Golden Awards: Barem Reserach
12:40-13:40 Lunch
13:40-14:00 Opinion Research and Audio Visual Media Publishing
Prof. Dr. Davut Dursun, RTÜK President
14:00-14:15 Young People's Expectations from Future
14:15-15:00 THINKNEURO: New Learnings about Advertisement
Dr. Yener Girişken - ThinkNeuro, CEO
Lecturer of Neuromarketing at Istanbul Bilgi University
Burcu Dolunay - Unilever, Consumer &Market Research
Manager of Turkey, Central Asia, Caucasus and Iran
15:00-15:20 Tea Break with Çaykur
15:20-16:10 New World, New Consumer, New Company
Serdar Kuzuloğlu - Journalist, Entrepreneur
16:10-16:20 2014 Baykush Awards Presentations
Insightful Baykush Golden Award - Akademetre
Innovative Baykush Golden Award -Ipsos
16:20-17:00 Men's Brain & Women's Brain: No Connection
Ascc. Prof. Dr. Sinan Canan - Yıldırım Beyazıt
University, Faculty Member
April, 17
09:00-09:30 Registration
09:30-09:50 Economic Perspectives From Global To Local
Prof. Dr. Asaf Savaş Akat, Bilgi University /
Academic - Author
09:50-10:05 25. year Honor Ceremony
10:05-10:20 TUAD is Connecting The Dots...
Fulya Durmuş, Board Chair of TUAD,
GfK Consumer Experiences General Manager
Elvan Oktar - Board of Members of TUAD,
Era Research - Founder, Representative of
Turkey of Esomar
10:20-10:40 The Key of Being Lovemark: Innovation at
Communication
Can Emci - Samsung Electronics Türkiye CMO
10:40-10:50 Young people's expectations from future
10:50-11:10 Where to Look for The Value?
Muhterem İlgüner - Brand Finance Türkiye Director
11:10-11:30 Tea Break with Çaykur
11:30-12:15 GfK: Navigate the Cross Media World
Ali Şahin - Director GfK Cross-Media Link
Stefan Heremans - Commercial Lead GfK
Cross-Media Link
12:15-12:35 Snaps and Connections in Turkish Political Memory
Prof. Dr. Nilüfer Narlı - Bahçeşehir University,
Head of Sociology Department
Asst. Prof. Dr. Kaya Akyıldız - Bahçeşehir University,
Faculty Member
Dr. Tuba Bircan İldiri -
Bahçeşehir University, Lecturer
12:40-13:40 Lunch
13:40-14:00 Technology: TOMORROW
Burak Aydın - İntel Türkiye General Manager
14:00-14:30 TUAD's Point of View on The Public Opinion Polls
Selim Oktar - StratejiCo, President
Bülent Gündoğmuş - Researcher / Author
Dr. Cüneyt Evirgen - Sabancı University,
Faculty Member
14:30-15:15 UNILEVER: Mouse in a Box: Researchers as
Forces of Changes
Selin Çetinelli - Unilever, Consumer and Market Research
Director of Turkey, Russia, Middle East, East Africa,
Central Asia and Caucasus
Başak Oruç - Unilever Turkey, Consumer and Market
Research Deputy Manager
15:15-15:35 Tea Break with Çaykur
15:40-16:00 2014 Baykush Awards Presentations
Innovative Baykush Golden Award - Ipsos
Social Baykush Golden Award -
Method Research Company
Young Baykush Golden Award -
Method Research Company
16:00-17:00 Connecting the Dots in Different Situations with
Multiple Variables
Dr. Laurent Flores - Esomar President
Maciej Przybysz - Nielsen VP, Shopper & Loyalty
Leader Europe
Thomas Bachl - GfK Consumer Experiences -
Regional COO CEE META Region
Selim Saad - Board Member of The WIN/Gallup
International Association
Juan Ferrer-Vidal - Regional Managing Director
Millward Brown Europe- Spain, Portugal, Ireland,
Greece, Turkey.
17:00 Closure
