09:00-09:45
Registration and Breakfast with Akademetre
10:30-10:40
Dr. Fatoş Karahasan
İstanbul Bilgi University, Lecturer / Journalist, Author
10:40-10:50
Opening Speech
Handan Esmer
Chairwoman of TUAD, Nielsen Data Acquisition Leader
11:00-11:20
Creating Impact
Jane Frost, CBE
MRS (Market Research Society) CEO
11:20-11:40
First Impression-Last Impression OUT, Deep Effect IN
Yavuz Sütlüoğlu
Çaytaş Board Member & Vice President
11:40-11:45
YONTEM RESEARCH 30th YEAR SPEECH- Mehmet Aktulga
11:45-12:10
Tea Break with ÇAYKUR
12:10-12:30
Deep Inspiration
Dr. Yener Girişken
ThinkNeuro, CEO
12:30-12:50
I Have a Dream…
Erdem Tolon
Nielsen Media Turkey,General Manager
Ali Dedei
Nestlé Consumer Insight Manager
13:00-14:00
Lunch with PepsiCo
14:10-14:30
The Impact of ‘Nationalistic Pride’ in Marketing
Toygun Yılmazer
TBWA Istanbul Chief Strategy Officer
Çiçekten Yeşilkaya
Marketing Consultant and Entrepreneur
Mete Yurtsever
Marketing Director at Efes Moldova
14:40- 15:00
Measuring the Non-Measured Ads: Digital Advertising Becomes Transparent
İdil Kesten
Gemius Turkey Country Manager
Ceyda Yazıcı
Bayer Consumer Health Department Media Manager
15:10-15:30
Houston, Launching The Insight Rocket!
Eva İmir Yokuş
P&G Analytics & Insights TCAU
15:30-16:00
Tea Break with ÇAYKUR
16:10-16:30
UX Design: The Design Process That We Have Hard Times To Tackle
Yakup Bayrak
Sherpa Founder
16:30-16:50
Creativity Inspired by Data
Barış Sönmez
Yemek Sepeti Marketing Director
16:50-17:30
This Is Only The Beginning...
Derya Matraş
Facebook Turkey Country Manager
