Worth the Value

Ninety percent of all data in the world was created in just the past two years. The production of data is projected to contribute $1.9 trillion in added value in the next five years. The nature of marketing lies in the conversion of data into value, and marketing research is at the helm of this endeavor.

This year, at the 23rd annual Research Summit under the overarching motif of Worth the Value, we will be contemplating marketing research projects that create social and economic value from data. 
 
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Speakers 2020

Dr. Fatoş Karahasan
Dr. Fatoş Karahasan
Dr. Fatoş Karahasan
Journalist&Autor, İstanbul Bilgi University Lecturer
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Doç.Dr.Yener Girişken
Doç.Dr.Yener Girişken
Doç.Dr.Yener Girişken
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İsmail Gülle
İsmail Gülle
İsmail Gülle
President of Turkish Exporters Assembly
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Eda Ocak
Eda Ocak
Eda Ocak
ThinkNeuro, Partner&Strategic Director
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Nihan Şahan Eren
Nihan Şahan Eren
Nihan Şahan Eren
Unilever- Consumer & Market Insight Director, NAMETRUB Region
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Dr. Halil İbrahim Zeytin
Dr. Halil İbrahim Zeytin
Dr. Halil İbrahim Zeytin
Akademetre Research- Founder
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Kutay Kartallıoğlu
Kutay Kartallıoğlu
Kutay Kartallıoğlu
CarrefourSA- Genaral Manager
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Özlem Badak Orak
Özlem Badak Orak
Özlem Badak Orak
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Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
Nielsen Turkey Market Leader & VP, Retailer Vertical EE MEA RUS
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Filiz Öztürk
Filiz Öztürk
Filiz Öztürk
Nielsen-Director Consumer Insights
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Zeynep Yalım Uzun
Zeynep Yalım Uzun
Zeynep Yalım Uzun
Arçelik Chief Marketing Officer
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Ennio Armato
Ennio Armato
Ennio Armato
Head of Branch- IFF International Institute for Field Research, Italy
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Alessandro Imborgia
Alessandro Imborgia
Alessandro Imborgia
Head of Branch- IFF International Institute for Field Research, Italy
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Ümit Aktaş
Ümit Aktaş
Ümit Aktaş
Bayer- Business Intelligence Manager
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Can Kablan
Can Kablan
Can Kablan
Twentify- Araştırma Müdürü
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Alegra Benardete
Alegra Benardete
Alegra Benardete
Transformational Breath Senior Trainer & Alegria Parfume Founder
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Ahmet Yaman
Ahmet Yaman
Ahmet Yaman
Turkcell- Brand Management and Communications Director
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Pelin Halaçoğlu Arnau
Pelin Halaçoğlu Arnau
Pelin Halaçoğlu Arnau
Ipsos- Senior Client Officer
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Jon Puleston
Jon Puleston
Jon Puleston
Kantar Profiles Division- VP Innovation
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Oana Popa Rengle
Oana Popa Rengle
Oana Popa Rengle
Anamnesis- Founder
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Serhat Akkılıç
Serhat Akkılıç
Serhat Akkılıç
HAVAS Turkey-Creative Group CEO
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Atlas Sarrafoğlu
Atlas Sarrafoğlu
Atlas Sarrafoğlu
Climate Activist
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Emre Fidangül
Emre Fidangül
Emre Fidangül
Teacher
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Eylül Bayraktar
Eylül Bayraktar
Eylül Bayraktar
Football Player, 9th Grade Student
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Sera Çamaş
Sera Çamaş
Sera Çamaş
Music for Village Schools
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Aysun Zaman
Aysun Zaman
Aysun Zaman
Migros- Fast Moving Consumer Goods Marketing / Lead Network President of Turkey
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Özlem Süer
Özlem Süer
Özlem Süer
Designer
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Zeynep Yeğenağa
Zeynep Yeğenağa
Zeynep Yeğenağa
Food & Beverage Industries- Innovation Partner, Consumer Experience and R&D Consultant
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Hilmi Aydın
Hilmi Aydın
Hilmi Aydın
Google Turkey-Industry Leader, FMCG and Automotive
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Mehmet Genç
Mehmet Genç
Mehmet Genç
Pathless Nomad
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Esra Şengülen Ünsür
Esra Şengülen Ünsür
Esra Şengülen Ünsür
Arti İletişim Yönetimi- Managing Partner
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Ali Taylan Bilik
Ali Taylan Bilik
Ali Taylan Bilik
Arti İletişim Yönetimi- Managing Partner
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Murat Yetkin
Murat Yetkin
Murat Yetkin
Journalist,Writer
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Burak Karabacak
Burak Karabacak
Burak Karabacak
COZA Co-Founder
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Ayşe Bengi Özçelik
Ayşe Bengi Özçelik
Ayşe Bengi Özçelik
Istanbul Bilgi University Lecturer
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Prof.Dr. Şebnem Burnaz
Prof.Dr. Şebnem Burnaz
Prof.Dr. Şebnem Burnaz
Istanbul Tecnical University Lecturer
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Beria Arifoğlu
Beria Arifoğlu
Beria Arifoğlu
Nielsen Client Business Partner, Qualitative Consumer Insights
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Gözde Şencan
Gözde Şencan
Gözde Şencan
Nielsen-Senior Insights Partner, Consumer Insights
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Ebru Ceylan
Ebru Ceylan
Ebru Ceylan
Artist
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Kaan Sekban
Kaan Sekban
Kaan Sekban
Comedian&Writer
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Programme 2020

08:00-09:30
Breakfast with Çokokrem
09:30-09:40
Dr. Fatoş Karahasan
Journalist&Autor, İstanbul Bilgi University Lecturer
23rd Research Summit's Moderator
09:40-10:00
Opening
Doç.Dr.Yener Girişken
TUAD President- ThinkNeuro CEO
10:00-10:20
New Generation Commercial Diplomacy & Value-Added Exports
İsmail Gülle
President of Turkish Exporters Assembly
10:20-10:30
25th Year Ceremony
10:30-10:50
The Alchemy of Turning Ice Into Gems With Neuro-Data
Nihan Şahan Eren
Unilever- Consumer & Market Insight Director, NAMETRUB Region
Eda Ocak
ThinkNeuro, Partner&Strategic Director
10:50-11:10
Dr. Halil İbrahim Zeytin
Akademetre Research- Founder
11:10-11:40
Coffee Break with GfK
11:40-12:00
Kutay Kartallıoğlu
CarrefourSA- Genaral Manager
Özlem Badak Orak
Didem Şekerel Erdoğan
Nielsen Turkey Market Leader & VP, Retailer Vertical EE MEA RUS
Filiz Öztürk
Nielsen-Director Consumer Insights
12:00-12:20
Worth the Effort for Our Future
Zeynep Yalım Uzun
Arçelik Chief Marketing Officer
12:20-12:40
Voice Assistants and AI: The Truth Serum for Market Research
Ennio Armato
Head of Branch- IFF International Institute for Field Research, Italy
Alessandro Imborgia
Head of Branch- IFF International Institute for Field Research, Italy
13:00-14:00
Lunch with Coca-Cola
14:20-14:40
Mom How are You? (Bayer Sponsored Session)
Ümit Aktaş
Bayer- Business Intelligence Manager
Can Kablan
Twentify- Araştırma Müdürü
14:40-15:00
My Data is My Breath , My Breath is My Value
Alegra Benardete
Transformational Breath Senior Trainer & Alegria Parfume Founder
15:00-15:20
Fusion Advertising
Ahmet Yaman
Turkcell- Brand Management and Communications Director
15:20-15:50
Coffee Break with GfK
16:10-16:30
Brands Whispering Emotions- Call for Paper Finalist
Nihan Şahan Eren
Unilever- Consumer & Market Insight Director, NAMETRUB Region
Pelin Halaçoğlu Arnau
Ipsos- Senior Client Officer
16:30-16:50
The Real Why and the Hidden Who: Fixing the Weak Links in How We Measure Personality
Jon Puleston
Kantar Profiles Division- VP Innovation

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Research Summit 2020

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Conrad Hotel
Cihannüma Mahallesi, Saray Cad. No:5, 34353
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