Worth the Value

Ninety percent of all data in the world was created in just the past two years. The production of data is projected to contribute $1.9 trillion in added value in the next five years. The nature of marketing lies in the conversion of data into value, and marketing research is at the helm of this endeavor.

This year, at the 23rd annual Research Summit under the overarching motif of Worth the Value, we will be contemplating marketing research projects that create social and economic value from data. 
 
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Speakers 2020

Dr. Fatoş Karahasan
Dr. Fatoş Karahasan
Dr. Fatoş Karahasan
Journalist&Autor, İstanbul Bilgi University Lecturer
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Doç.Dr.Yener Girişken
Doç.Dr.Yener Girişken
Doç.Dr.Yener Girişken
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Şafak Tan
Şafak Tan
Şafak Tan
Uilever-Consumer Market Insights Manager
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Eda Ocak
Eda Ocak
Eda Ocak
ThinkNeuro, Partner&Strategic Director
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Dr. Halil İbrahim Zeytin
Dr. Halil İbrahim Zeytin
Dr. Halil İbrahim Zeytin
Akademetre Research Founder
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Ennio Armato
Ennio Armato
Ennio Armato
Head of Branch- IFF International Institute for Field Research, Italy
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Alessandro Imborgia
Alessandro Imborgia
Alessandro Imborgia
Head of Branch- IFF International Institute for Field Research, Italy
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Zeynep Yalım Uzun
Zeynep Yalım Uzun
Zeynep Yalım Uzun
Arçelik Chief Marketing Officer
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Ümit Aktaş
Ümit Aktaş
Ümit Aktaş
Bayer- Business Intelligence Manager
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Can Kablan
Can Kablan
Can Kablan
Twentify- Araştırma Müdürü
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Alegra Benardete
Alegra Benardete
Alegra Benardete
Transformational Breath Senior Trainer & Alegria Parfume Founder
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Jon Puleston
Jon Puleston
Jon Puleston
Kantar Profiles Division- VP Innovation
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Prof.Dr. Ahmet Kasım Han
Prof.Dr. Ahmet Kasım Han
Prof.Dr. Ahmet Kasım Han
Altınbaş University Lecturer
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Nihan Şahan Eren
Nihan Şahan Eren
Nihan Şahan Eren
Unilever- Consumer & Market Insight Director, NAMETRUB Region
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Pelin Halaçoğlu Arnau
Pelin Halaçoğlu Arnau
Pelin Halaçoğlu Arnau
Ipsos- Senior Client Officer
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Ahmet Yaman
Ahmet Yaman
Ahmet Yaman
Turkcell- Brand Management and Communications Director
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İsmail Gülle
İsmail Gülle
İsmail Gülle
President of Turkish Exporters Assembly
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Oana Popa Rengle
Oana Popa Rengle
Oana Popa Rengle
Anamnesis- Founder
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Serhat Akkılıç
Serhat Akkılıç
Serhat Akkılıç
HAVAS Turkey Creative Group CEO
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Atlas Sarrafoğlu
Atlas Sarrafoğlu
Atlas Sarrafoğlu
Climate Activist
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Ezel Kazancı
Ezel Kazancı
Ezel Kazancı
Football Player, 5th Grade Student
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Emre Fidangül
Emre Fidangül
Emre Fidangül
Teacher
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Sera Çamaş
Sera Çamaş
Sera Çamaş
Music for Village Schools
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Hilmi Aydın
Hilmi Aydın
Hilmi Aydın
Google Turkey-Industry Leader, FMCG and Automotive
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Özlem Süer
Özlem Süer
Özlem Süer
Designer
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Zeynep Yeğenağa
Zeynep Yeğenağa
Zeynep Yeğenağa
Food & Beverage Industries- Innovation Partner, Consumer Experience and R&D Consultant
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Mehmet Genç
Mehmet Genç
Mehmet Genç
Pathless Nomad
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Murat Yetkin
Murat Yetkin
Murat Yetkin
Journalist,Writer
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Burak Karabacak
Burak Karabacak
Burak Karabacak
COZA Co-Founder
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Ayşe Bengi Özçelik
Ayşe Bengi Özçelik
Ayşe Bengi Özçelik
Istanbul Bilgi University Lecturer
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Prof.Dr. Şebnem Burnaz
Prof.Dr. Şebnem Burnaz
Prof.Dr. Şebnem Burnaz
Istanbul Tecnical University Lecturer
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Ebru Ceylan
Ebru Ceylan
Ebru Ceylan
Artist
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Kaan Sekban
Kaan Sekban
Kaan Sekban
Comedian&Writer
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Programme 2020

08:00-09:30
Breakfast with Çokokrem
09:30-09:40
Dr. Fatoş Karahasan
Journalist&Autor, İstanbul Bilgi University Lecturer
23rd Research Summit's Moderator
09:40-10:00
Opening
Doç.Dr.Yener Girişken
TUAD President- ThinkNeuro CEO
10:00-10:20
New Generation Commercial Diplomacy & Value-Added Exports
İsmail Gülle
President of Turkish Exporters Assembly
10:20-10:30
25th Year Ceremony
10:30-10:50
The Alchemy of Turning Ice Into Gems With Neuro-Data
Şafak Tan
Uilever-Consumer Market Insights Manager
Eda Ocak
ThinkNeuro, Partner&Strategic Director
10:50-11:10
......
Dr. Halil İbrahim Zeytin
Akademetre Research Founder
11:10-11:40
Coffee Break with GfK
11:40-12:00
Nielsen Sponsored Session
12:00-12:20
Worth the Effort for Our Future
Zeynep Yalım Uzun
Arçelik Chief Marketing Officer
12:20-12:40
Voice Assistants and AI: The Truth Serum for Market Research
Ennio Armato
Head of Branch- IFF International Institute for Field Research, Italy
Alessandro Imborgia
Head of Branch- IFF International Institute for Field Research, Italy
13:00-14:00
Lunch with Coca-Cola
14:20-14:40
Mom How are You? (Bayer Sponsored Session)
Ümit Aktaş
Bayer- Business Intelligence Manager
Can Kablan
Twentify- Araştırma Müdürü
14:40-15:00
My Data is My Breath , My Breath is My Value
Alegra Benardete
Transformational Breath Senior Trainer & Alegria Parfume Founder
15:00-15:20
The Real Why and the Hidden Who: Fixing the Weak Links in How We Measure Personality
Jon Puleston
Kantar Profiles Division- VP Innovation
15:20-15:50
Coffee Break with GfK
15:50-16:10
......
Prof.Dr. Ahmet Kasım Han
Altınbaş University Lecturer
16:10-16:30
Brands Whispering Emotions- Call for Paper Finalist
Nihan Şahan Eren
Unilever- Consumer & Market Insight Director, NAMETRUB Region
Pelin Halaçoğlu Arnau
Ipsos- Senior Client Officer
16:30-16:50
Fusion Advertising
Ahmet Yaman
Turkcell- Brand Management and Communications Director

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Research Summit 2019

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Cihannüma Mahallesi, Saray Cad. No:5, 34353
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