Purpose is what sets us apart from the others. It lets us be different – more ethical, more radical, more conscious. In the face of the many political, economic, personal crises we experience every day, it is what keeps us on course.
When it comes to business, the drive to solve a problem society faces, to care about something other than profit, to create a new space to occupy are all fueled by purpose. When a brand sells an experience or an idea instead of just a product, that rallies their customers to care about the cause, to advocate for the brand and to go above and beyond what is expected of them. People have increasingly started turning towards companies that care about societal problems to give their patronage to.
At the 24th Research Summit, we will examine how we researchers help defining the purpose with the power of data.
